For Starters

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For Starters #54: Monthly Subscribers are a Completely Different Customer Profile
Not everyone needs you all the time - and that's OK.
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Garrick van Buren
For Starters #53: Three Alternatives to Pricing by the Incremental Seat
More People ≠ More Value
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Garrick van Buren
For Starters #52: Price is Mostly Packaging
"Context is that which is scarce." - Tyler Cowen
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Garrick van Buren
For Starters #51: What if Your Best Customers are on TikTok?
“The purpose of the business is to create and keep a customer.” - Peter Drucker
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Garrick van Buren
For Starters #50: The First Sale is to Yourself
Because you’re worth it.
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Garrick van Buren
For Starters #49: How the 8 Deadly Wastes Show up in Startups
If the customer didn’t ask for it - it’s waste.
 • 
Garrick van Buren
For Starters #48: How to Run Your Quarterly Pricing Review
and quickly mature the pricing practice in your org.
 • 
Garrick van Buren
For Starters
For Starters
Getting to customer value before we get too much further

For Starters

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