For Starters #41: Announcing 'For Starters' Membership and Favorites of 2024

By chance you're looking for something new to read and listen to in your holiday travels.

Announcing the ‘For Starters’ Membership

Too many CEOs, CROs, and GTM leaders I talk to haven’t touched pricing in months or years for all kinds of reasons. One reason is, it’s not their expertise - so they procrastinate, and miss out on the immediate profits revising pricing can provide.

Rather than procrastinate on your pricing questions, just send them to Garrick.

As a For Starters subscriber, Garrick will answer your questions on;

• how to raise prices,

• how to shift to value-based pricing,

• how to bundle,

• considerations of different revenue models,

• how to apply customer research,

• what a JobsToBeDone is,

• how to define your value proposition in your customer’s language,

• fundraising vs paying customers,

• identifying your best customers,

• honing your niche.

• any and all topics around better understanding and grown the value you provide your customers.

• pitch deck review

You deliver the question via email, text, or voice, and I reply within 24-hours guaranteed.

Also includes;

• Access to the 'Pricing For Starters' subscriber-only newsletter with pricing content continually tuned to your business model and the aggregate trends across all members.

• Front-of-the-line scheduling and discounts for any bespoke project work occurring during the subscription period.

• Quarterly reminders for you review your pricing model.

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Top 5 ‘For Starters’ Articles of 2024

• #19 - There is a Less Expensive Answer

• #29 - Nine Alternative to Building an iPhone app

• #23 - A Landing Page Might Even Be Too Much

• #27 - The 27 Questions I Ask Every Pitch Deck

• #34 - Solve the Actual Problem

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My Favorite Articles of 2024

• “2025: Love is for the ones who love the work” - Nick Richtsmeier
  As I’ve said elsewhere, this is one of the most compelling calls to action I’ve read since the Cluetrain Manifesto.

• “It's a torturous chaos until it isn’t” - Jason Cohen
  A nice reminder that hockey stick growth is probably a decade away.

• “A New Atlantis” - Duncan McClements and Jason Hausenloy
  Doggerland captured my imagination this year, and this article fed right into it - making the argument that we should reclaim Doggerland from the sea and how it’s actually terribly economical.

• “The Rise of VaaS: How AI Is Redefining SaaS Pricing Models” - Italy Sagie
  Consider this the push you need to eliminate per seat pricing and focus on your product’s atomic unit of value.

• “Getting back to basics” - NextMileIoT
  The team at NextMileIoT and I look at the tech world through a similar lens, we both saw 2024 cleaning house. Little did we know it would be torn down to studs.

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My 5 Favorite Podcast Episodes of 2024

• Robin Dunbar on Invest Like the Best
  I’m a longtime fan of Dunbar’s work. Listen for why we have 1.5 closest friends.

• Leading in a Chaotic World - 2Bobs

• Alan Taylor on Revolutionary War Ironies.
  I’ve done piles of research on the Revolutionary War and found the insights mind-breaking. Listen for why the US and Canada aren’t in fact one country..

• Separating Strategy from Planning with Chris von Dohlen
  Probably the clearest definition of ‘strategy’ I’ve ever heard, why you need one and what it looks like.

• Get Out of Your Own Way with Brad Farris
  I’m a huge fan of Brad Farris’s calm, straightforward, guidance. If you’re unfamiliar with him, this is a great place to start.

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May you have a refreshing end of 2024, and an energizing 2025.